Tourism Queensland
Tourism is one of Queensland's key sectors, directly employing almost 119,000 people or 5.7 per cent of all persons employed. The sector directly contributes $8.8 billion to the Queensland economy and accounts for 4.5 per cent of Queensland's Gross State Product.

Tourism is the state's second largest export earner, generating around $4.0 billion annually. As one of the key drivers of Queensland's economy, the relative importance of the industry will continue to grow into the foreseeable future.

The benefits of tourism are enjoyed across the state. The industry is made up of thousands of small businesses and is an important contributor in regional areas. A range of government agencies support the industry's needs.
Tourism Queensland - Detail
Google PR

Destination Queensland
Welcome to Queensland, Australia’s Sunshine State.

With the Whitsunday Islands, the Great Barrier Reef and surrounding islands, sun-kissed beaches, lush rainforests and rugged Outback... Queensland offers something for everyone. And there’s no part of Queensland more colourful than the people. You’ll find the locals friendly, helpful and more than accommodating.
Destination Queensland - Detail
Google PR

Tourism Queensland
Queenslands brand values are Premium holiday experience, Quality product/service, Welcoming, Genuine and True along with a brand personality of Vibrant, Warm and Friendly, Fun and Energetic, Colourful. These values and personality traits are reflected in the environment of Tourism Queensland.
Tourism Queensland - Detail
Google PR