Adventure travel is a tourism, involving exploration or travel to remote or exotic areas, where the traveler should "expect the unexpected". Adventure tourism is rapidly growing in popularity, as tourists seek different kinds of vacations. According to the U.S. based Adventure Travel Trade Association, adventure travel may be any tourist activity, including two of the following three components: a physical activity, a cultural exchange or interaction and engagement with nature.
Adventure tourism gains much of its excitement by allowing its participants to step outside of their comfort zone. This may be from experiencing culture shock or through the performance of acts, that require significant effort and involve some degree of risk (real or perceived) and/or physical danger. This may include activities such as mountaineering, trekking, bungee jumping, mountain biking, rafting, zip-lining and rock climbing. Some obscure forms of adventure travel include disaster tourism and ghetto tourism. Other rising forms of adventure travel include social tourism, jungle tourism and overland travel.
Tourism NT
Tourism NT markets and influences the development of the Northern Territory as a competitive and compelling travel destination for the continuing benefit of all Territorians.
Tourism NT works with three main partners and stakeholders to achieve these outcomes:
1. Tourism industry partners who work with Tourism NT to market the destination interstate and overseas
2. The travel industry that provides the necessary coordination for working with wholesalers, retail agents and airlines to facilitate the distribution of Territory travel products
3. Tourism NT provides the Northern Territory Government, through the Minister for Tourism, with policy and service delivery advice
Tourism NT
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